Course info

Period

Start date
End date

Learning objectives

Dear participants,

This course has been designed with three main learning objectives in mind, in relation to the main topic.

After the course, participants are expected to have gained insight to be able to:

(1) Identify resources and strategies to improve the branding and reputation of universities through internationalisation,

(2) Draft and implement strategies to improve the branding and reputation of their home universities through internationalisation.

(3) Gain awareness on several possibilities to personally contribute to the internationalisation of their institutions

Practical information

Dear participants,

Welcome to the Blended Erasmus+ Training on the international attractiveness of universities.

This training combines eLearning (virtual content) and a 3-day event (physical training) in the wonderful city of Joensuu, Finland, from Tuesday, 28/11/2017 to Thursday, 30.11.2017.

On this website you will find basic information about the staff training in Joensuu, as well as the virtual learning material that ia also an essential component of the course.

1. Joensuu training

Arrival date: Monday, 27.11.2017

Start date: Tuesday, 28.11.2017

End date: Thursday, 30.11.2017

Find more information on the main website of Joensuu training: http://uni-foundation.eu/best-joensuu

2. Virtual training

 

2.1 Before the training in Joensuu

Assignment A - Between Monday 16.10.2017 and Tuesday 24.10.2017, 14:00 CET - (Preparation of webinar)  

Webinar - Wednesday 25.10.2017, 13:00-15:00 CET 

Assignment B - Between Wednesday 25.10.2017 and Monday 27.11.2017, 14:00 CET - (Follow up task after the webinar) 

Preliminary readings - Between Wednesday 25.10.2017 and Monday 27.11.2017, 14:00 CET

 

2.2 After the training in Joensuu

Assignment C - From Thursday 30.11.2017  to  Friday, 22.12.2017 (Follow-up assignment after the Joensuu training)

 

IMPORTANT INFORMATION

You will find the course activities connected to Assignment A, B, C, the preliminary readings, as well as the webinar below.

Additionally, you will find a DISCUSSION GROUP called International attractiveness of universities, where you can ask questions and discuss activities that are part of the virtual training. You can find Assignment A in the discussion groups and another discussion topic with video links introducing our universities. We are uploading our personal introductions  and univerity videos there:)

 

Course activities

  1. Assignment A - Introduce yourself

    Deadline

    Hello and welcome to the BEST+ Training on the international attractiveness of universities,

    Assignment A - Introduce yourself!

    Dear participants,

    We would like to take this opportunity to get to know each other before our meeting in Joensuu. For this purpose, please go to the Discussion HERE and

  2. Preliminary readings

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    study lounge

    Study Lounge at University of Eastern Finland (UEF)

    Photo: Carmen Santamaría 

     

     

    Dear course users,

    We have prepared two brief reading activities for you to activate some interesting topics before you proceed to course materials. They are aimed at facilitating  informed discussion of

  3. Assignment B - Introducing your university

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    B.1. Slogans and promotion

     

    Dear Participants,

    Part of our first session in Joensuu will deal with the function of logos and our discussion will greatly benefit from a brief introduction to your university. Our recommendation is that you give some reflection to the questions below, create a word

  4. JOENSUU TRAINING SCHEDULE

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    Dear participants,

    Please, find below our schedule for the training to take place in Joensuu 28-30 November 2017. This information is also included as a powerpoint presentation in this section for your convenience.

    The presentation has been updated (07.12.2017) and includes a few pictures now. No

  5. READINGS FOLLOW UP

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    Dear course participants,

    We are very happy with your positive reactions to readings and therefore, we have included some follow up activities here. Presentations have been uploaded including replies to questions and some of your comments together with some collective feedback. 

    We also encourage

  6. Course material and resources

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    Dear course participants,

    In this folder you can find attached a reference list with readings, the presentations for all the learning sessions in Joensuu training and some related video links:

    1. Reference list with reading material topic.docx
    2. Learning sessions 1, 2, 3, 4, (incorporating lectures by
  7. Assignment C

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    group in smart room

     

    ASSIGNMENT C

    Dear course participants,

    After our experience in Joensuu we are ready to share the results of some follow up assignments or activities which will increase our awareness of the topics explored during the training. They are listed as assignments C1 and C2.

     

    C1. PLACES ADDING

  8. How can a university improve its branding?

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    merchandising small

     

    In this module reflection is invited to explore the resources and strategies used for the promotion of universities. The learning materials have been developed by Carmen Santamaría, University of Alcala, (UAH), Maj Vuorre, University of Easter Finland (UEF) Communications and Media Relations

Discussion groups

Course events