This course has been designed with three main learning objectives in mind, in relation to the main topic.
After the course, participants are expected to have gained insight to be able to:
(1) Identify resources and strategies to improve the branding and reputation of universities through internationalisation,
(2) Draft and implement strategies to improve the branding and reputation of their home universities through internationalisation.
(3) Gain awareness on several possibilities to personally contribute to the internationalisation of their institutions
Materials are licensed with Creative Commons CC BY 4.0, which allows the reuse and modification of the material but requires the attribution of the original creators.
Dear participants,
Welcome to the Blended Erasmus+ Training on the international attractiveness of universities.
This training combines eLearning (virtual content) and a 3-day event (on-site training) in the city of Joensuu, Finland, from Tuesday, 28/11/2017 to Thursday, 30.11.2017.
On this website you will find basic information about the staff training in Joensuu, as well as the virtual learning material that is also an essential component of the course.
Materials are licensed with Creative Commons CC BY 4.0, which allows the reuse and modification of the material but requires the attribution of the original creators.
Arrival date: Monday, 27.11.2017
Start date: Tuesday, 28.11.2017
End date: Thursday, 30.11.2017
Find more information on the main website of Joensuu training: http://uni-foundation.eu/best-joensuu
2.1 Before the training in Joensuu
Assignment A - Between Monday 16.10.2017 and Tuesday 24.10.2017, 14:00 CET - (Preparation of webinar)
Webinar - Wednesday 25.10.2017, 13:00-15:00 CET
Assignment B - Between Wednesday 25.10.2017 and Monday 27.11.2017, 14:00 CET - (Follow up task after the webinar)
Preliminary readings - Between Wednesday 25.10.2017 and Monday 27.11.2017, 14:00 CET
2.2 After the training in Joensuu
Assignment C - From Thursday 30.11.2017 to Friday, 22.12.2017 (Follow-up assignment after the Joensuu training)
Welcome to explore our course activities connected to Assignment A, B, C, the preliminary readings, and our webinar!
You will also find a DISCUSSION GROUP called International attractiveness of universities, where you can ask questions and discuss activities that are part of the virtual training. You can find Assignment A in the discussion groups and another discussion topic with video links introducing our universities. We are uploading our personal introductions and univerity videos there:)
Hello and welcome to the BEST+ Training on the international attractiveness of universities,
Assignment A - Introduce yourself!
Dear participants,
We would like to take this opportunity to get to know each other before our meeting in Joensuu. For this purpose, please go to the Discussion HERE and
The webinar is going to take place on Wednesday, 25.10.2017, 13:00-15:00 CEST.
Please join the meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/620962021
This meeting is locked with a password: BEST
First GoToMeeting? You can do a quick system check: https://link
Dear participants,
Please, find below our schedule for the training to take place in Joensuu 28-30 November 2017. This information can also be downloaded as a powerpoint presentation for your convenience together with a survival guide for Joensuu, the course programme, an introduction to the course
Study Lounge at University of Eastern Finland (UEF)
Photo: Carmen Santamaría
Dear course users,
We have prepared two brief reading activities for you to activate some interesting topics before you proceed to course materials. They are aimed at facilitating informed discussion of
B.1. Slogans and promotion
Dear Participants,
Part of our first session in Joensuu will deal with the function of logos and our discussion will greatly benefit from a brief introduction to your university. Our recommendation is that you give some reflection to the questions below, create a word
In this module reflection is invited to explore the resources and strategies used for the promotion of universities. The learning materials have been developed by Carmen Santamaría, University of Alcala, (UAH), Maj Vuorre, University of Easter Finland (UEF) Communications and Media Relations
The focus of this module is on everyday communication because branding plans must be carried to action through everyday communication. In our work environments we combine institutional with interpersonal communication. While doing administration work, teaching, talking to colleagues, students,
Koli National Park in June 2017 and December 2018
Photo: Carmen Santamaría
PARTICIPANTS: Kirsi Laurén, (UEF, Finland); Tuomas Järvenpää , (UEF, Finland); Carmen Santamaría (UAH, Spain)
In this module we will be exploring how natural landscapes can be used to promote our institutions
Learning session 4 – (10:00 –12:00) Natura N113
Student organisations and attractiveness of universities (Stefan Jahnke, EUF; Rasmus Aberg (ESN):
Question time, self-evaluation & open discussion (Carmen Santamaria, UAH and Stefan Jahnke, EUF)
Participants are invited to make questions on topics
Dear course participants,
We are very happy with your positive reactions to readings and therefore, we have included some follow up activities here. Presentations have been uploaded including replies to questions and some of your comments together with some collective feedback.
We also encourage
Dear course participants and future users of this course,
In this folder you can find a list of all the course materials with the materials attached individually and also as a zip file for an easier download.
The file "Outline International Attractiveness" contains some planning tips for future
ASSIGNMENT C
Dear course participants,
After our experience in Joensuu we are ready to share the results of some follow up assignments or activities which will increase our awareness of the topics explored during the training. They are listed as assignments C1 and C2.
C1. PLACES ADDING
You can watch this video for getting the gist of the first courses we designed for blended learning. We hope you enjoy it and feel the motivation to be related to our on-line community!
